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Our Market
Research Services

Qualitative & Quantitative Research

We explore motivations, perceptions, behaviors, and market dynamics through flexible, insight-driven qualitative methods and robust, representative quantitative methodologies.

Qualitative Research

We offer a variety of qualitative research methods such as:

Focus Groups (in-person and online)
Individual, dyadic, and triadic interviews
Ethnographic interviews

Quantitative Research

We offer a variety of qantitative research methods such as:

CATI (phone interviews)
CAPI (face-to-face interviews)

CAWI (online interviews)

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Studies

We offer a variety of different types of studies such as:

Brand Image, Positioning & Awareness Studies

Usage &

Attitude Studies

Segmentation

Studies

Communication & Advertising Studies

Name, Concept, Packaging & Product Testing

Opinion 

Polls

Customer & Employee Satisfaction Studies

Mystery Shopping & Service Audits

Fieldwork

We operate reliable, fast fieldwork operations with experienced teams across the country.

Qualitative resources

CATI resources (Computer assisted telephone interviewing)

CAPI resources (Computer assisted personal interviewing)

CAWI resources (Computer assisted web interviewing)

Book a Consultation

Av. Miguel Bombarda 1,

1000-207 Lisboa, Portugal

+351 21 384 9010

main@consulmark2.pt

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