Our Research
Methods
Qualitative Research
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Focus groups (in-person and online)
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Projective Techniques used: (Free) Word Association; Brand Mapping; Collages; Personification; Fancy Planet; Chinese Portrait; Laddering; Role-Playing; Sentence completion (namely “I wish”); To be another person
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Individual, dyadic, and triadic interviews (in-person and online)
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Accompanied interviews
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Ethnographic interviews
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In-situ observation
Quantitative Research
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CATI (phone interviews)
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CAPI (face-to-face interviews)
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CAWI (online interviews)
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Mystery shopping
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Hall tests
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Online Panels
Our Approach
Traditional methodologies remain the foundation of our work. AI is used responsibly and transparently, enhancing - not replacing - human interpretation, contextual accuracy, and methodological rigor.
AI-Enhanced Analysis
We use AI-supported analytical tools as a complement to traditional research methodologies. Artificial intelligence strengthens pattern detection, accelerates processing, and enhances analytical depth - always under the supervision of experienced researchers.
Applications in Qualitative & Quantitative Research
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Automated thematic clustering of open-ended responses
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Sentiment and emotional-tone analysis
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Pattern detection across interviews, focus groups, and ethnographic materials
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Support for coding large volumes of qualitative data
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Identification of emerging narratives and weak signals
Book a Consultation
Av. Miguel Bombarda 1,
1000-207 Lisboa, Portugal
+351 21 384 9010